NYC Taxi

Let’s face it, commuting in NYC isn’t for the thin-skinned. It’s overpriced, overcrowded and over delayed (but the ads are really, really cool).

NYC Taxi is ready to drive a new campaign that makes taking a yellow cab the most appealing option. By primarily advertising at bus stops and underground, they can contrast taxis as a sexier, more exciting rides. The campaign will also extend to display ads and features in Time Out NYC, and other resources New Yorkers use to find places to go.

The ads are digital displays, when applicable, so the correct calendar day is circled as a favor to the audience.

And best of all, there’s a new, sexy reason to take a cab — every month.

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