Beyond Meat is on a mission to make plant-based alternatives more appealing to shoppers. and needed a campaign that primarily conveyed that their products look, smell and taste like traditional meat products.
While we are all apprehensive to eating new things (I recently celebrated my 27th year ordering off the kids menu), knowing that something looks and tastes like our favorite products — but are better for us — is a winning recipe.
Beyond Meat, Meat Your Match.
jamie geller creative 